Schemmer’s Josh Murphy, BPAC, Discusses Generative Design in MBJ

Schemmer’s Josh Murphy, BPAC, Featured in Midlands Business Journal

Schemmer’s Josh Murphy, BPAC, BIM (Building Information Modeling)/CADD Manager, Associate, was quoted in the February 26, 2021 issue of the Midlands Business Journal in the Engineering Profession section. The article, "The projects that keep engineers busy remain as new approaches emerge," focused on the adoption of generative design.

Generative Design

generative design

Generative Design is an interactive process whereby a software program generates hundreds of design options based on a set of parameters, then ranks the designs and finds the best fit for the user's custom criteria.

Using Autodesk (an architecture, engineering and construction software leader) you can render hundreds of iterations in mere seconds - a far cry from using pen and paper, Murphy indicated.

"Using computer software provides an added benefit in that the user can get feedback from each possible design that helps rank them," he added.

Although generative design will help save time, Josh emphasized that architecture and engineering employment remains secure, as human input is still required in the decision-making process.

Future of Generative Design

Generative design has supported considerable improvements in everything from 3D printing, to value engineering. Murphy sees it as defining what a post-pandemic world will look like.

"Everyone loves data, and data-driven planning and design will help us look at the best possible use of the existing commercial real estate market," he said.

This design approach is used as a tool to inform decisions and gives power to the stakeholder.

"It is all about accuracy, efficiency and providing multiple solutions to our client's project needs. This equates to value for our clients and gives our designers another tool in their toolbox," said Murphy.

Schemmer has invested in a full-time programmer and continues to invest time in research and development of new technologies, which present new processes that create consistent workflows and improved efficiency.

To read the entire article, please see the February 26, 2021 issue of the Midlands Business Journal. The article can be found on page 5.

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